captain crunch Are They Discontinuing Capn Crunch?!?


Looks like CAP’N CRUNCH’S  plundering kind isn’t wanted over here in the States anymore.

It appears that Quaker Oats, and their parent company Pepsi, are KILLING OFF Cap’n Crunch.

You can’t find a picture of him anywhere on Quaker’s official website, and his sales are way down.  Last year, Cap’n Crunch did $118.6 MILLION in sales, which was down 6.8% from a year earlier.  He’s fallen off the list of major cereal brands.

They’re still keeping up the cereal’s website,  But even though that’s still alive . . . it’s clear the Cap’n has fallen pretty far out of favor.

The majority of the blame for the Cap’n’s death is definitely going to the anti-childhood obesity campaign.

Studies have shown that kids are more likely to want a sugary cereal if it’s got a cartoon mascot on the front.  Cap’n Crunch definitely qualifies as a sugary cereal . . . with 12 grams of sugar per serving.  That’s half the recommended daily intake.

Jennifer Harris is a food policy and obesity researcher at Yale University.  She says, ”Our research shows PepsiCo is no longer marketing Cap’n Crunch cereal directly to children.  They’ve retired Cap’n Crunch and that’s a good thing.

“Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals.”

Comments (5)
  1. danny corbett says:

    I think that killing off captain crunch is a big mistake and that its not what causes childhood obesity lazy parents do with all the other pre boxed meals and feeding their children things like breaded chicken bi products and all the pre made foods and freezer foods that hve a bunch of chemicals and ingrediants that no one should eat because they cause cancer and other health problems and contain enough sodium to kill a horse.

  2. bonnie says:

    parents need to stop making their children fat with mc donalds and other fast food and pre packaged food

  3. bonnie says:

    it is not cap’n crunch that makes kids fat its lazy parents

  4. brittni says:

    I think its insane to take cap’n crunch away and blame obesity. Ha. I can’t believe my son will grow up without it.:( if parents would feed kids healthier meals and send them outside to play (like I did when I was a kid) instead of playing video game 24/7 we wouldnt be deprived of things we grew up with. Its sad to think what will come next after this epidemic.

  5. corzgalore says:

    You can’t blame obesity on one single thing and honestly Cap’n Crunch has been around since 1963, didn’t really bug anyone til recently. No one had a obesity campain in the 60s. Ridiculous.

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