There are many ways stores will trick you into buying more stuff ESPECIALLY around the Holidays. Here are four of them.
1. They have the mannequins make eye contact with you. Instead of looking straight ahead, a lot of mannequins are set up so they’re looking at YOU when you walk by. And without realizing it, you feel obligated to stop and check out what they’re wearing.
2. They use your sense of smell. Researchers have found we spend more time shopping if a store smells like flowers or citrus.
3. They play songs that make you nostalgic. If you’re in a store’s target age range, the music they play is usually inspired by songs that were popular when you were 18. Meaning covers of old songs, or songs that just sound similar to stuff that was popular when you were in high school.
4. They print “sale” signs in red. Almost ALWAYS, because studies have shown red lettering subconsciously makes us more excited about a sale.
And one trick for spending LESS is to go shopping ALONE. When you’re with another person, you spend up to 17% more.
HERE are some other helpful things to read if you’re going out to do some Holiday shopping.
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