Hostess Tweets Wrong Baseball Term, Claims It Was On Purpose

Lauren

Wait a second, I thought the word “Touchdown” was used for football, not baseball? Hmmm…

Yesterday for the Opening Day of Major League BaseballHostess Brands tweeted out that picture of their baseball-themed cupcakes with the word “touchdown,” instead of something a little more baseball-friendly like, “HOME RUN” perhaps? lol

Well, apparently Hostess made the “mistake” on purpose saying it was part of a big company inside joke.

Ellen Copaken, Hostess Brands’ senior director of marketing, said in a statement that “touchdown” was intentional:

Since embarking on the ‘Sweetest Comeback in the History of Ever’ nearly two years ago, Hostess has employed a strategy aimed at contemporizing the brand,” Copaken said. “The bolder approach has been particularly visible in the brand’s social media platforms. The Touchdown’ line was intentional; it’s fun and aimed at young audiences who are in on the running joke — which, of course, is the goalllll.

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