Rihanna is in the Sock Business. Seriously.

by Jay Tilles

Stance, a fledgling San Clemente, Calif sock designer has announced that Rihanna will represent the company as its new contributing creative director.

The company announced today that it will release the “Murder Rih Wrote” over-the-knee and crew-cut socks designed by her majesty Rih Rih.

“I know a lot of people are probably saying ‘Why socks?’ And that’s really the beauty of it,” Candy Harris tells Vogue. “And that’s why Rihanna’s perfect, because she’s constantly innovating and looking to see what’s next.” The Stance women’s division VP adds, “Socks are not really a trend; they’re a fashion staple.”

Related: Rihanna’s Puma Partnership Keeps Looking Better

Stance has released a limited edition Rihanna sock to celebrate the announcement, with 18 styles coming in September and a holiday collection following in November. The inaugural design is available now on Stance’s website

So now you’ll be able slip on your pair of Rihanna Stance socks and slide them into a pair of Rihanna Pumas.

See Rihanna’s new socks on Radio.com


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