By Annie Reuter

Kelly Rowland is teaming up with Seagrams for a commercial announcing their new drink flavors, Pink Pineapple Passion and Orange Sassy Swirl. The ad features Rowland’s new song “Gimme Love.” Roland calls the relationship the perfect pairing.

Related: Preview Michelle Obama’s ‘This Is For My Girls’ Featuring Missy Elliott, Kelly Rowland

“I think you should bring your colorful self and colorful personality to everything you do,” she says in a video. “Keep it colorful is keeping it full of life, keeping it fun, keep it full of character, full of personality. I wanted to bring something new and different and bright to a brand I really admire.”

She adds: “The song is the same way. They matched and they just made this beautiful marriage. ‘Gimme Love’ is fun. It’s energy. It was infectious, and everybody started dancing and having a good time around the studio. It painted the perfect picture.”

Listen to “Gimme Love” via The Fader.


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